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November 10, 2021Cypress Cove Welcomes Public Relations Manager
FORT MYERS, Fla. (November 2, 2021) Cypress Cove announces the addition of Jennifer Benton, APR, CPRC to its marketing department as public relations manager.
The accredited and certified public relations professional has a passion for storytelling and serving seniors. Her responsibilities will include managing media relations and other strategic communications for Cypress Cove while also supporting its affiliated organizations, Cypress at Home and Cypress Living.
“We welcome Jennifer to the Cypress family,” said Mike Moss, MAML, CSE, vice president of marketing and sales. “Her prior industry experience in a life plan community and healthcare space will enhance our marketing strategy and initiatives. Her passion for seniors is contagious. While I am excited for our organization, I am equally excited for Cypress Cove residents.”
“I am thrilled and honored to return to senior living,” Benton said. “Cypress Cove’s commitment to excellence and innovation is unparalleled. It is an honor to join this incredible team of professionals who compassionately serve the needs of the region’s growing senior population.”
Benton’s marketing experience includes over 20 combined years in hospital, ophthalmology, senior living, and telemedicine industries. Benton is an active member of the Florida Public Relations Association, currently serving as president-elect of the Southwest Florida chapter.
About Cypress Cove
Cypress Cove, a not-for-profit organization opened in 1999, is a well-established, highly respected, Life Plan Community (formerly known as a continuing care retirement community) with regional and national recognition. Located on a beautiful 48-acre campus at HealthPark Florida in South Fort Myers, Cypress Cove is home to more than 600 residents and offers a full complement of quality living options (independent living, assisted living, skilled nursing, memory care assisted living, rehabilitative care, and home health).